The company, founded in 2019, in the pacific northwest by Grace Lieberman, is an off-shoot of sister company, Philarthropic, started by grace and Veronica Escudero in Barcelona, Spain. They began with a mission to use art as the catalyst to unite profit and purpose.
Veronica, Mexican by birth and Barcelonian by choice, spent years as a photographer, marketer, strategist, and designer in the architecture, urban planning, and real estate development industries. As a social entrepreneur and artist, she had the vision of continuing to do what she loved and serve the common good through art. Grace, an American temporarily living in Barcelona, established her career as an advertising & marketing executive for media giants like discovery networks, Viacom, and NBC Universal. In an effort to focus on her love of art and creativity, she served as managing director for an artist studio with a focus on new business, partnerships, and product launches ultimately partnering with veronica to launch Philarthropic.
Together they brought their varied experience in art, design, sales, marketing, business development, and social impact to define the mission, structure, and services of Philarthropic, thriving in Europe and, instrumental in the creation of the fgcollective, a social purpose corporation established upon grace’s return to the pacific northwest, u.s.a.
“I have infinite appreciation for my time in Barcelona, Spain, and thankful to be part of the founding team of Philarthropic, a fine art advisory committed to social action.”
– Grace Lieberman, principal, the fgcollective
Principal, the fgcollective
Founder and Creative Director, Philarthropic